Privacy Policy

This Privacy Policy explains how Blue Light Exposed (“we,” “us,” “our”) collects, uses, and shares information when you visit https://www.bluelightexposed.com/ (the “Site”).

We’ve written this in plain English for a Canada-focused affiliate site that publishes guides and comparisons about betting sites in Canada, including mobile sportsbook performance, bonuses, banking methods (like Interac, cards, e-wallets, and crypto), and responsible gambling resources.

If you don’t agree with this policy, please don’t use the Site.

1) Who we are & what this policy covers

Blue Light Exposed is an editorial and affiliate website. We review and compare sports betting apps and online sportsbooks used by Canadian residents, explain how to get started, and link out to third-party betting platforms, tools, and resources.

Important clarifications:

• We are not a sportsbook/casino and we do not take bets.
• We do not process deposits/withdrawals or hold player funds.
• We do not create user accounts on this Site (no logins for readers).
• When you click to a third-party sportsbook or service, their privacy policy applies.

This Privacy Policy applies only to information collected on bluelightexposed.com.

2) What we collect

We collect limited information to operate the Site, understand how content performs, support advertising, and track affiliate referrals.

A) Contact details

By default, the Site does not collect contact details because these features are set to No:

• Newsletter
• Contact form
• Comments/user-generated content

B) Browsing and device data (collected automatically)

When you use the Site, we and our service providers may collect:

• IP address
• Pages viewed and time spent on pages
• Referrer (the page or site that sent you to us)
• Approximate location (inferred from IP, such as city/province level—not precise GPS)
• Device and browser details (device type, OS, browser, language)
• Cookie IDs or similar identifiers
• Log data (timestamps, basic diagnostics, and performance data)

C) Cookies/trackers for analytics, ads, and affiliate attribution

We use cookies and similar tech (pixels, SDK-like scripts, local storage) for:

• Analytics (measuring traffic and improving content like “best betting apps in Canada” guides)
• Advertising (showing ads, limiting frequency, measuring performance, anti-fraud)
• Affiliate attribution (tracking when you click our outbound links so partners can credit referrals)

Affiliate links may include tracking parameters like:

• UTM tags
• Click IDs
• Link-out events (a record that you clicked from our Site to a partner)

D) Sensitive personal information

We do not intentionally collect sensitive information (such as health data, biometrics, government ID numbers, precise location). We also do not ask for your banking login credentials or crypto wallet seed phrase.

3) How we use information

We use the information we collect to:

• Run and maintain the Site
• Secure the Site and prevent abuse (spam, bots, fraud, scraping)
• Measure performance (what pages are most useful, which comparisons get read)
• Improve editorial content (for example, sportsbook comparisons, payment method explainers)
• Deliver and measure ads (if ads are enabled)
• Track affiliate referrals and calculate reporting/commission outcomes when users click and convert on partner sites

We do not use your information to make decisions about eligibility for credit, employment, housing, or insurance.

4) Cookies & tracking

What cookies/pixels do

Cookies and similar technologies help us:

• keep the Site working properly,
• understand which content performs best,
• support advertising (where enabled), and
• track outbound affiliate clicks.

Your choices

You can control cookies through:

• Browser settings (block or delete cookies)
• Private browsing/incognito mode
• Device-level ad controls (where available)

If you block cookies, some features may not work as expected, and ads may be less relevant.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of certain kinds of cross-site tracking (“sharing” for targeted advertising/measurement) where feasible.

5) Advertising, analytics & affiliates

Analytics

We use standard website analytics (for example, tools similar to GA4) to understand traffic and improve content. Analytics tools may use cookies or similar identifiers.

Advertising

The Site uses display and/or programmatic ads. Advertising partners may collect or receive identifiers (like cookie IDs), device info, and IP-based approximate location for:

• ad delivery,
• measurement and reporting,
• frequency capping, and
• fraud detection.

Affiliate links

Some links on the Site are affiliate links. If you click and then take an action on a partner site (like signing up or making a deposit), we may earn a commission. This helps fund our content. We do not control what a third-party sportsbook collects once you leave our Site.

6) Sharing of information

We may share information with:

• Service providers (hosting, security, analytics, performance monitoring)
• Advertising partners (ad delivery and measurement)
• Affiliate/marketing partners (referral tracking, reporting, fraud prevention)
• Legal and compliance recipients if required by law or to protect rights, safety, and site integrity

We do not sell personal information for money. We may “share” limited identifiers for advertising measurement or targeted advertising purposes (depending on your settings and signals like GPC).

7) Your privacy rights (Canada)

Canada’s privacy rules can vary depending on where you live and where organizations operate. In general, you may have the right to:

• Request access to personal information we hold about you
• Request corrections if something is inaccurate
• Withdraw consent for certain processing (where consent applies), subject to legal/operational limits

How to exercise your rights

The inputs provided do not include a specific privacy email or mailing address. To make a privacy request, use the contact method provided on https://www.bluelightexposed.com/.

Verification

To protect your privacy, we may ask for reasonable verification before completing a request. We will not ask for sensitive information like a full government ID number or password.

8) Data retention & security

Retention

We keep information only as long as needed for the purposes in this policy. Typical retention periods:

• Analytics data: up to 24 months
• Server/security logs: up to 12 months

We may keep some records longer if needed for security, fraud prevention, dispute handling, or legal compliance.

Security

We use reasonable safeguards such as HTTPS, access controls, and regular updates. No system is perfectly secure, so we can’t guarantee absolute security.

9) Children’s privacy

The Site covers sports betting content and is intended for adults. It is not directed to minors. Because gambling age can vary by province (often 18+ or 19+), we do not knowingly collect personal information from anyone under the legal gambling age in their province/territory. If you believe a minor has provided information through the Site, contact us via bluelightexposed.com and we’ll take appropriate steps.

10) Third-party links & disclaimers

Our content links to third-party websites (sportsbooks, payment tools, support resources, etc.). We are not responsible for their privacy practices. Please review their privacy policies before providing personal or financial information.

11) Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last updated” date at the top.

12) Contact

For privacy questions or requests, please contact Blue Light Exposed using the contact method listed on: https://www.bluelightexposed.com/

13) Not legal advice

This Privacy Policy is for general information only and is not legal advice.